There is nothing like a good cup of coffee and JoyBilly makes a damn nice one! Unfortunately their logo and branding was not reflecting the quality of their coffee and Beaver Agency was asked to come up with a new and modern look for the company.
JoyBilly is the name of the famous young coffee drinker that drank 10 cups of coffee each day at the age of 5. That was back in the 20'ies, but we really wanted to incorporate this coffee icon in the name and we designed an old school illustration of the kid along with a playful typography. The new branding represent the quality coffee company really well and we are happy about the outcome and the client responses we have had.